Text Course Topic
Customer Relationship Management
Importance of CRM
CRM and Marketing
CRM and HR
Misunderstandings about CRM
Benefits and Challenges of CRM Software
What is Customer Relationship
Types of Customers
Customer Modeling
Regression Scoring
Quality of Relatiosnhip with Customers
Need of Relatiosnhip with Customers
Customer Relationship with Supplier
Cost Sensitivity of Customers
Customer Relationship Measurement
Market Research Process
Desk Research
Field Research
Report Preparation
Action Plan in Report Preparation
Strategic CRM
Customer’s Response - Introduction
Qualities of a Good Response
Response in Core Sector
Customer Acquisition - Introduction
Customer Loyalty - Introduction
Customer Loyalty & Satisfaction
Customer Satisfaction
Why Dissatisfaction in Customers
Measuring Customer Satisfaction
Methods of Measuring Satisfaction
Factors affecting Customer Satisfaction
Customer Retention - Introduction
Determinants of Customer Retention
Methods/Tools for Customer Retention
Myths about Customer Retention
Benefits of Cloud CRM for Small Businesses
Practical Tips for Effectively Implementing Salesforce