Text Course Topic

Consumer Behaviour - An Overview

Consumer Decision Making Process

Cultural Factors affecting the Behaviour

Social Factors affecting the Behaviour

Personal Factors affecting the Behaviour

Psychological Factors affecting Behaviour

Role of Consumer Behaviour in Marketing

Consumer Behaviour and Advertising

Role of Family in Consumer Behaviour

What is Status Consumption and Why it is Important for Marketers of Premium Goods ?

Theories of Consumption & Consumer Behaviour: Social, Economic, and Cultural Perspectives