Text Course Topic
Consumer Behaviour - An Overview
Consumer Decision Making Process
Cultural Factors affecting the Behaviour
Social Factors affecting the Behaviour
Personal Factors affecting the Behaviour
Psychological Factors affecting Behaviour
Role of Consumer Behaviour in Marketing
Consumer Behaviour and Advertising
Role of Family in Consumer Behaviour
What is Status Consumption and Why it is Important for Marketers of Premium Goods ?
Theories of Consumption & Consumer Behaviour: Social, Economic, and Cultural Perspectives