Text Course Topic
Advertising Management - Introduction
Covert & Public Serving Advertising
Objectives & Importance of Advertising
Marketing Communications
Consumer Communication
Consumer Behaviour
Advertising Agencies
Social & Economic Aspects of Advertising
Advertising Techniques
Advertising Budget
Advertising Campaigns
Models of Advertising Scheduling
Industrial Advertising
Measuring Advertising Effectiveness
Advertising Myths
News Based Advertising: Ethical or Not!