Text Course Topic
Marketing Research - Introduction
Limitations of Marketing Research
Marketing Research: Step by Step Execution
Data Collection in Marketing Research
Qualitative and Quantitative Research - Concept
Types of Marketing Research and their Application
What is Big Data ?
Big Data and the Power to Predict
Attitude Measurement Scales
Questionnaire Design
Statistical Tools and their Usage - Factor Analysis
Conjoint Analysis - Meaning, Usage and its Limitations
Regression Analysis