Text Course Topic
What is Social Media Marketing ?
Social Media Characteristics
Insight into Social Media Networks
Social Media Vs Other Media
Social Web from Marketing Viewpoint
Social Web for Marketing Professionals
Group Behaviour on Social Web
Social Web Channels - RSS Feeders
Social Networks and Social Web
Brand Building on Social Web
Who Controls the Social Web Content?
Power of Feedback and Content
Identifying Marketing Opportunity
Social Networks for Marketing Purposes
Multiple Business Objectives with SMM
Building Online Reputation with SMM
Blogging as a Communication Channel
What are Micro Blogs ?
Use of Quantitative Tools in SMM
Usage of QT in Social Content