Text Course Topic
Relationship Marketing - Introduction
Relationship Marketing – Background and Theory
Evolution of Relationship Marketing
The management of relationships
Importance of Relationship Marketing
Relationship Marketing and CRM
Organizations & Relationship Marketing
Organizations and Types of Relationships
RM - Company & Marketing Perspective
Networks and Relationships
Leveraging on Supplier Relationships
RM with Business Associates & Partners
RM and Business Strategy
RM and Green Marketing
CRM as Relationship Marketing Tool
RM through Multiple Stake Holders
Internal Relationship Marketing
Relationship Marketing in Practice
Relationship Management & Customers
RM and Marketing Strategy
RM and Legal Function
The future of relationship marketing