Text Course Topic
Introduction to E Commerce and Internet
Basic Understanding of E-Commerce
E Commerce & Business Trends
What, Why and How of E Business
Relationship Marketing Using the Internet
Customer Behaviour and E Marketing
E Commerce related Technologies
The Internet and the marketing mix
Search - Starting Point of E Marketing
Search Engines and SE Marketing
SEO and Search Engine Marketing
Search Data and E-Marketing Strategy
E Business Needs E Organization
The internet micro environment
The internet macro-environment
What is Online Advertising ?
Paid Or Organic Search
Customer Expectation & Online Marketing
Technicalities of Online Business
Establishing Business Goals
Online Sales Promotions & Advertising
Architects of E-Marketing Strategy
Dynamics of E-Selling
E Marketing and CRM
Adapting E Business Model
Knowledge Base with E Business Model
E Procurement Systems
Online Marketing and Hotel Industry