Text Course Topic
Brand Management - Introduction
What is a Brand ?
Brand Positioning
Brand Identity
Brand Personality
Brand Awareness
Brand Promise
Building a Brand
Brand Equity
Brand Equity & Customer Equity
Brand Extension
Why Do Brands Have Extensions ?
Brand Extension - A Success or Failure ?
Co-branding
Brand Value
Marketing Career Option
Do Brands Happen or are they Made ?
Brand Management Challenges
Corporate Branding - A Discussion
Changing Profile of Brand Managers
Branding in the Age of Information and Internet
Tips for Successful Brand Management