Text Course Topic
Media in the 21st Century
Media and Social Movements
Changing Media & its Impact on Society
The Corporatization of the Media
Media as an Instrument of Control
Introduction to Corporate Communication
Role of Event Management
Corporate Philanthropy & Direct Marketing
Relevance of Mass Media to Society
Corporate Crisis Management
Long Term Transformation of Print Media
Organizing Press Conferences
Newsletters and Press Releases
External Engagement by Companies
Journalism and Paid Public Relations
Why the Newspaper Industry is Booming in India ?
