Text Course Topic

HOW TO RESEARCH YOUR MARKET

Stage 1: Target Market

 1. Identify Your Target Market 

 2. Assess Your Target Market’s Spending Habits 

 3. Identify Your Customer’s Preferences 

 4. Consumption Trends, Past and Future 

 5. Project Your Target Market 

Stage 2: Competitor Analysis

 1. Know Your Competition 

 2. Know Your Competitors Advantage 

Stage 3: Current and Future Trends

 1. Indentify Opportunities and Threats 

Stage 4: Operations and Management

 1. Assess the Average Costs and Revenues for Your Type of Business 

Guide to market research and analysis

 What is market research? 

 Why conduct market research? 

 When to conduct market research? 

 How to conduct market research? 

How to Research Your Business Idea

 1 

 The Idea Stage 

 Analysis 

 Checking Out the Competition 

 When Your Idea Looks Like a Flop 

 When Your Idea Is Ready to Go