Text Course Topic

Strategic Brand Management

Customer Based Brand Equity

Brand Positioning Strategy

Brand Elements to Build Brand Equity

Programs to Build Brand Equity

Integrating Marketing Communication

Brand Association to Build Brand Equity

Brand Equity Measurement

Measuring Sources of Brand Equity

Measuring Outcomes of Brand Equity

Branding Strategies

Identifying Market Segments

Naming New Products

Managing Brands over Time

Brands over Geographic Boundaries

Building Strong Brand Equity